How to Follow Up Leads on WhatsApp Automatically
A customer asks for a price, then goes quiet. That is where many sales are lost, usually because nobody remembered to follow up. A follow-up sequence sends timed messages to leads who do not reply, so every lead gets a gentle nudge without you lifting a finger.
How a follow-up sequence works
A sequence is a set of messages with delays. In the demo: one hour after the last message, then one day, then three days. Each message uses the first name of the lead.
Set one up
- Open WhatsApp, then Follow-ups in your EaziMarketing dashboard.
- Create a sequence and give it a clear name, for example Cake enquiry follow-up.
- Add your messages and choose how many minutes to wait before each one.
- Personalise with the first name placeholder so each message feels personal.
- Keep the sequence active.
It stops when the lead replies
Follow-ups stop automatically when the lead replies or when you take over the conversation manually, so customers are never nagged after they answer.
See it in your own business
Start your free trial of EaziMarketing and set this up in minutes.
Start freeFrequently asked questions
When do follow-ups stop?
When the lead replies, or when you take over the conversation manually.
Can I personalise the messages?
Yes. Messages can use the first name, last name and phone of the lead.
How many follow-up messages can I send?
You choose. The demo uses three messages: after 1 hour, 1 day and 3 days.
Related guides
The demo in the video uses a fictional business and fictional customers. Features shown are from the real EaziMarketing app.